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filler@godaddy.com
Determined to create a different approach in the sleep industry, Win strategically brought on female co-founders with specialized expertise to transform how sleep consulting and products are sold, especially to women.
Brings operational excellence and a deep understanding of creating inclusive customer experiences. Liliana is an exited co-founder of MD Design, where they reinvented the medical crutch.
Became Chief Medical Officer & Co-Founder, ensuring that women's unique sleep health needs—often dismissed or minimized in traditional medical settings—were central to the company's solutions.
At the Center of Every Great Day is a Restful Night
Sleep Fitter transforms how people understand and improve their sleep. We believe quality sleep isn't a luxury—it's the foundation of health, productivity, and well-being. We're also transforming the purchasing experience for those who struggle with sleep and health issues, filling critical gaps where medical clinics and mattress stores fail to solve America's sleep deprivation crisis. The sleep product industry has made buying a mattress unnecessarily confusing, while doctors often avoid in-depth sleep discussions. Sleep Fitter effectively bridges this critical divide.
Our Origin Story
Sleep Fitter was born from founder Win Hansen's decades of healthcare innovation experience in pressure and temperature regulation. This led to Rairflow®—a consumer sleep product based on patented hospital-grade technology that actively moves air under the body to reduce overheating and night sweats. But Win discovered that poor sleep stems from multiple underlying factors, sparking the creation of the Sleep Fitter Method—a holistic approach combining personalized assessment, education, and passive interventions.
Building a Team That Understands Sleep Differently
Win recognized that women's sleep needs and purchasing experiences were being overlooked. Traditional mattress companies failed to address unique challenges women face—from hormonal sleep disruptions to intimidating, male-dominated sales environments. He strategically brought on female co-founders with specialized expertise: Liliana Younger (COO) for inclusive customer experiences, Dr. Courtney Younglove (Chief Medical Officer) for women's unique sleep health needs, and Lauren Olson (CMO) to revolutionize how sleep products are marketed, moving from one-size-fits-all to personalized, educational experiences.
Sleep Fitter created an entirely new model for sleep wellness that serves both men and women better.
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